Presentation is very important to today's customers, so ensuring that glassware is not only practical but aesthetically pleasing is essential.

The type of drinking vessels that operators choose will reflect the establishment's vibe, so if they aren't up to much, customers won't be impressed.

From vintage-style glassware and gin balloons to tiki mugs and milk bottles, the type of glassware that's chosen can seriously influence consumers' opinions of the place. Shape and clarity of glassware are particularly important to ensure drinks service reflects the personality of a venue.

With so much competition for the consumer pound, it's important to make the right first impression. Ensuring glasses are sparkling clean is important for both the presentation and taste of drinks and, in customers' eyes, reflects the cleanliness of the business. With up to 94% of customers saying they would be put off going to an outlet again if confronted with dirty glasses, standards need to be maintained.

It is important that glasswashers are functioning to their optimum level to ensure sparkling clean results without the need for labour intensive hand polishing post-wash. Choosing the correct storage racking for your glasswasher is important too.

There are a range of products on the market which can help to prolong the life of glassware, reducing breakages. Bob Wood, Director of DC Warewashing & Icemaking Systems advises "choose the baskets most appropriate for the types and heights of glasses that you use in your glasswasher. Baskets can also be compartmentalised with extenders and top surrounds or sloping which aid run-off and drying for sparkling results, particularly for glasses with stemmed bottoms where water often 'pools' in the upturned glasses".

"The type of chemicals used can also impact on the quality and longevity of glassware, so it's important to use what suppliers and manufacturers recommend for their particular machines" adds Wood.

Read full article in Pub & Bar Magazine 12th September 2016 issue ...